TONIK In Conversation.
From industry publications and project features to awards, interviews and conversations, explore where TONIK's work and thinking have been recognised.
Press Release
The Kensington Hideaway, London
Premier Hospitality · July 2026
Kensington Hideaway is a 59-room literary-inspired boutique hotel in the heart of Kensington, with interiors by Tonik that trade overt theming for layered textures and refined detailing rooms nod to writers like Agatha Christie and T.S. Eliot, all built around a lively all-day restaurant and bar.
Reimagining The Dylan
Interior Designer Magazine · 28 November 2023
TONIK Associates refurbished 44 guest bedrooms and corridors at The Dylan, creating three distinct colour schemes while retaining the hotel's architectural character. The feature highlights how TONIK analysed how guests used the existing rooms and reconfigured the suites to improve the guest experience while creating opportunities for additional revenue.
Designing the Future of Third Space
CLADglobal · 18 December 2023
TONIK Associates designed Third Space Wimbledon as the operator expanded into residential London. The 47,000 sq ft club brings together fitness, spa, recovery and wellness facilities, with TONIK using gradient lighting, surround sound and the brand's signature green to create an immersive experience.
Middle Eight, London
SPACE | International Hotel Design
A look inside TONIK's transformation of the former Kingsway Hall, exploring the role of music, history, nature and sustainability in shaping the hotel's identity.
Middle Eight, London
Fitzroy of London
A closer look at how TONIK balanced accessibility requirements with the luxury and character of Middle Eight's guest experience.
Middle Eight, London
Hospitality Interiors · 25 August 2022
TONIK Associates led the complete reconfiguration and interior design of Middle Eight, transforming an existing building into a 184-room hotel inspired by its former life as the Kingsway Hall music venue. The feature explores TONIK's approach to making better use of the existing space, introducing natural materials and creating a cohesive guest experience across the hotel.
Awards
2026 SBID International Design Awards
Finalist — Hotel Bedroom & Suites Design
The Kensington Hideaway
2021 International Hotel & Property Awards
Winner — Restaurant, Europe
Middle Eight
2024 SBID International Design Awards
Regional Winner — Healthcare & Wellness Design, UK
Third Space Wimbledon
2021 International Hotel & Property Awards
6× Shortlisted Categories
Middle Eight & The Guardsman
In Conversation.
Gary Marshall — Founder & Managing Director
Q&A: Gary Marshall, Founder and Managing Director of TONIK Associates
Retail Bulletin · November 2021
A long-form interview with Gary covering his career, TONIK's origins and its approach to design. He talks about TONIK's multi-sector experience, its holistic approach to projects, and how design, branding, strategy and commercial thinking can work together. He also discusses the changing retail landscape and the need for businesses to adapt to new customer expectations.
Hoteliers: Change Your Thoughts!
Rethinking hotel revenue through design
TONIK Talks · September 2023
Gary and Rosie explore how hotel design can create additional revenue opportunities, challenging hoteliers to think beyond traditional room revenue and consider how spaces can work harder commercially.
The History of TONIK
A look back at the last 22 years
TONIK Talks · February 2024
Gary Marshall sits down to discuss the story behind TONIK — from its beginnings and development to the highs, challenges and lessons learned over more than two decades. It's a useful introduction to the personality and history behind the studio.
From Sex Rooms to Garden Centres...
Interior design is the key to unlocking brands
TONIK Talks · September 2022
A discussion about how TONIK uses interior design to understand and express a client's brand, and how physical spaces can become an extension of a brand's identity.
